Yield and Demonstrated Interest What is yield in college admissions? Yield is an important term for college applicants and their parents to understand. A college's yield is the percentage of students who decide to attend a college in relation to the number of students to whom that college offers admission. This number is important because colleges are ranked and judged by their yield.
It is not in a college's best business interest to accept a student who will eventually deny its offer. Overqualified students and students who have not demonstrated interest fit this category. Yes, overqualified students do get rejection letters. Students who do not demonstrate interest in the college also get rejection letters.
What is demonstrated interest? Demonstrated interest is the interest a student shows in a school through visits, calls, emails, social media etc. If a college sends an email and you are interested in that school, open the email and click a link in it. Colleges can and do track this. If the college has a Facebook and/or Twitter account, follow it. This article tells the true story of how colleges can track your online activity. Visit and initiate contact with schools that interest you. They are tracking your interest.
College is a business. Stay strong and confident. Demonstrate interest. A deferral or rejection does NOT always mean you are not a strong or qualified applicant.
Colleges intensify recruitment through use of "Big Data" , Nancy Griesemer - DC College Admissions Examiner, January 2014
The Rejection Letter: Keep Perspective, EdNavigators