rejection letters

Two Terms You NEED to Know Before You Apply to College

Yield and Demonstrated Interest What is yield in college admissions? Yield is an important term for college applicants and their parents to understand. A college's yield is the percentage of students who decide to attend a college in relation to the number of students to whom that college offers admission. This number is important because colleges are ranked and judged by their yield.

It is not in a college's best business interest to accept a student who will eventually deny its offer. Overqualified students and students who have not demonstrated interest fit this category.  Yes, overqualified students do get rejection letters.  Students who do not demonstrate interest in the college also get rejection letters.

What is demonstrated interest?  Demonstrated interest is the interest a student shows in a school through visits, calls, emails, social media etc.  If a college sends an email and you are interested in that school, open the email and click a link in it.  Colleges can and do track this.  If the college has a Facebook and/or Twitter account, follow it.  This article tells the true story of how colleges can track your online activity.  Visit and initiate contact with schools that interest you.  They are tracking your interest.

College is a business. Stay strong and confident. Demonstrate interest.    A deferral or rejection does NOT always mean you are not a strong or qualified applicant.

Related Articles:

Colleges intensify recruitment through use of "Big Data" , Nancy Griesemer - DC College Admissions Examiner, January 2014

Is it better to get a B in a difficult class or an A in an easier class?, EdNavigators

The Rejection Letter:  Keep Perspective, EdNavigators

The Rejection Letter - Keep Perspective

Rejection letters ... I desperately wish I could ease the pain of rejection that some seniors are feeling after receiving their Early Action/Early Decision letters.

Seniors, a letter of rejection from a college is NOT a rejection of you as a person. Colleges are looking to craft a class with a specific make-up of students.  This changes annually and no one but the college decision-makers themselves know the ingredients they desire for their freshman class.
You may very well outshine some of the students that were accepted, but those students may have a specific characteristic, demographic, skill, talent or quality that the school needs or desires for their class. That does not mean your strengths are worthless. Very often, there is NO specific reason for a denial other than too many qualified candidates.
It's hard to see the big picture when you in the middle of it.
  • Perhaps the college was not the best fit for you.
  • Perhaps the admissions officers were able to see something you were blinded to in the frenzy of completing the application requirements.
  • Perhaps the college sees that you are at risk of struggling financially or not receiving the aid you will need to graduate. The college may have actually done you a favor in the long run by sending you a rejection letter.
  • Most likely, there is no specific rhyme or reason as to why you were not accepted.
You will never know the rationale behind the college or university's decision.  You DO need to know, however, that you have plenty of outstanding options.
Keep perspective. I am a firm believer that things happen for a reason and that things do work out.  It's normal to feel sad, angry, disappointed, or defeated. Feel your feelings then move on.
Grieve briefly if you need to then move forward with confidence. Decide not to dwell.
It's a big world with many opportunities and many paths available to reach a goal. Do NOT be critical if yourself if a rejection letter arrives. Think bigger. Think different.  Envision, plan and navigate a new route. An exciting future awaits.
Sandy Aprahamian, EdNavigators
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